How to Become an SEO Professional

I read this article today and it struck me as being great, down-to-earth advice about search engine professionals. It almost felt like I was reading my own story, aside from the fact that I've never had really high rankings on any of the the sites I've done SEO on for the hard to get keywords....yet. There are some key thoughts on how someone who is a web designer can suddenly turn into an SEO professional.

You suddenly realize that you need visitors on your site, not just pretty colors and a swoosh.
You learn about something called ROI, and that it's apparently really important to people who are selling stuff and paying you for a web site.
You've designed this awesome site...that has no content to fill it out.

Those are just a few of the things that are covered in the article that have been mirrored in my own personal experience. I'll bookmark this article and hopefully come back in a few years to see if I'm reading my story in full :)